Kirstin M. Falk
 
 
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Built for Change

 

ABOUT ME

 

I'm a passionate brand leader dedicated to helping companies scale and craft modern, impactful brands. Over 20+ years across industries—from financial services and healthcare to technology and nonprofits—I’ve created innovative strategies, activations, and campaigns that drive real results.

In today’s chaotic, rapidly evolving landscape, change isn’t just inevitable—it’s necessary. The COVID era accelerated this reality, demanding brands be agile, adaptive, and fearless. The old marketing playbooks—channel-driven, top-down, data-centric—no longer suffice. Today, consumers own the narrative—they create content, set trends, and hold brands accountable instantly. Success now belongs to those who embrace ambiguity, fuse art and science, and tell authentic stories rooted in passion.

I am a relationship builder who values community; a challenger who refuses to settle; a big-picture thinker with a proven ability to sell ideas internally and externally. A visionary creative who conceptualizes ground-breaking activations and multi-channel campaigns. An empathetic leader who coaches and inspires high-performing teams. And a dedicated futurist, constantly learning and adapting at culture’s rapid pace.

I thrive at the intersection of brand, advocacy, and storytelling—turning complexity into clarity, data into compelling narratives, and chaos into cultural conversations.

I believe in making change happen rather than waiting for it—and I’m eager to bring that energy, innovation, and vision to your team.

 
 
 
 
 
 
 

Get in Touch